DESCRIPTION:
Custom merch designed for a fitness coaching platform is built on the symbolism of conquering oneself and achieving one's dreams, regardless of adversity. The designs and assets used are inspired by this theme and incorporate Latin phrases such as 'let them hate, so long as they fear,' 'if you want to be loved, love,' and 'he conquers who conquers himself.' These phrases add more meaning to the merch while emphasizing the importance of overcoming obstacles to achieve success.

CATEGORIES:
Merch Design, Commercial, Branding & Identity, Creative Direction