Jordan Gough
—Design, Art Direction & Creative Development
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—Work Archives

You know those projects that you love, but only for a second? Or maybe you only really like a small part of a certain project. Well, here are some of those projects that deserve to get at least some attention, but not worth all of the attention.

Gravitas Merch

 
 

DESCRIPTION:
Custom merch designed for a fitness coaching platform is built on the symbolism of conquering oneself and achieving one's dreams, regardless of adversity. The designs and assets used are inspired by this theme and incorporate Latin phrases such as 'let them hate, so long as they fear,' 'if you want to be loved, love,' and 'he conquers who conquers himself.' These phrases add more meaning to the merch while emphasizing the importance of overcoming obstacles to achieve success.

CATEGORIES:
Merch Design, Commercial, Branding & Identity, Creative Direction

 
Jordan Gough