DESCRIPTION:
Fight the New Drug's conversation-starting gear is an integral aspect of their grassroots movement. To ensure the best use of their funds, they launched their March 2023 merch drop as a pre-order only. In order to kickstart production for the new merchandise, Fight the New Drug aimed to sell a minimum of 100+ units. They reached out to their followers through social media, email, and other marketing campaign tools to spread the message and achieve their goal.

CREDITS:
CREATIVE DIRECTOR Jordan Gough
MARKETING DIRECTOR Jasmine Peterson
SOCIAL MEDIA MANAGER Brigs Jensen